7 Reasons Why a Social Media Presence is Important for Your Business
1. Promote Your Company/Brand
Having a strong social media presence especially on Facebook and Instagram is an efficient way to build your brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective, whether its to create brand awareness, relationship building or driving new sales, you can work in parallel on all of them. It is just a question of how well you will manage to position your business on all of your social media networks.
2. Gain a Following
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers make purchases from businesses with an active Facebook fan page rather than without. An emotional connection with your potential clients will vouch for your positive business reputation. Community strength is a very powerful branding force and social media offers exactly this kind of relationship-building opportunity that is essentially limitless. From a marketing perspective, it delivers the best chances for brands to create a community of loyal and active customers.
3. Increase Online Exposure
If you are eager to be found among the millions of sites on the web, you will need to work hard on enhancing your social presence. Social media leads to lots of exposure due to its worldwide access, sharing capabilities and the amount of daily users. It delivers instant information in the digital marketplace, giving businesses the ability to advertise their products, going beyond just distance. Research has proven that interacting on social media channels even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the walls of your office.
4. Enhance Company Trust
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information, which makes it a great asset when creating company awareness and brand credibility. Social Media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
5. Increase Sales
Getting quick access to consumers’ feedback is going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers’ preferences so that you can focus on meeting their needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.
6. Boost Traffic
Social media channels are major generators, constantly bringing high volumes of traffic to your company’s website. That has brought to life the idea of integrating social media to companies’ websites as a way to convert leads into prospects. The more social media channels you create and maintain, the more the traffic you’ll receive online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that by optimizing keywords in the title and description in a way that reflects the search queries. When your company combines SEO efforts with social media, it becomes a powerful way to help maximize your company’s marketing plan.
7. Lower Marketing Cost
Social Media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment. Using social media lets advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment. Social media has become a must for all brands looking to be a part of the digital market and create buzz around their business.