Digital Marketing Tips Every Small Business Can Use

June 30, 2018

Small business owners using digital marketing strategies have received tremendous growth in their businesses. With numerous channels readily available to connect with your clientele, you have instant access to reaching your consumers around the clock. If you are a business owner eager to make some profit and attract more consumers, here are six digital marketing tips to help you get the ball rolling on utilizing a digital marketing strategy.

 

1. Use SEO

Digital marketing allows you to think big without necessarily spending a ton of money. When posting blogs on your website, make sure they are interesting and relevant to your audience. Search engine optimization makes users aware of the product your business supplies. With the right keywords, your brand will be sure to appear in searches when clients are looking for products or services your company offer. Using  SEO rich content helps to put you among the first in searches, generating more sales for your business.

 

2. Create Compelling Content

Building content that is captivating is important for your audience. Majority of people’s attention span is short, especially when they see a cluster of words on their screen from top to bottom. In fact, only a few of the people will even bother to read the first part of the cluster. However, by using captivating images and videography you will be able to lock your visitors into your content. For example, you could combine a small description of your product, business or even service with an image. By using social media platforms like Instagram, Twitter or Facebook, you will be able to post such content.

 

3. Setup a Business Profile

Your business, just like you, needs to have a well-established profile. Many people have personal profiles on social media platforms. Your business also needs to have a personalized profile. Creating a polished profile picture to highlight your company ask key. A profile helps people to easier relate and find the services or products your company offers. Having an enhanced profile helps people realize that your business is real and very much existing. Also, with social media marketing, you need to be consistent with regularly posting. These posts act as an update to your customers and is a way to communicate to them on deals, products and what you are offering.

 

4. Permission Marketing

Permission Marketing is a way to request your digital audience the permission to send updates personally.  It is quite mannerly and admirable when you perform permission marketing with both your existing and upcoming clients. You could be sending information via e-mail, text messages, and newsletters. When you ask your customers for permission before sending them push notifications of your business, you subsequently get respect from them. Therefore, only send it to those who agreed to the notifications as you leave out the ones that did not agree. Also, there is nothing more reputable as a widely respected business. This will ultimately result in your business growth and profits to grow.

 

5. Engage in Online PR

Online public relations involves various online platforms, which you can use to market your business. For example, video advertising is one marketing strategy that business owners can use to boost their business. Video advertising is readily available on platforms such as YouTube, Instagram and Facebook. By having your company or product advertised before a video is played by a consumer, your ad will be instantly viewed and is the first visual

 

to be seen before the actual video is played. Now with Instagram stories, companies can also use a “sponsor video” to promote their business or product.

 

6. Utilize Email Marketing

Emailing remains one of the most cost-effective and efficient marketing tools for many business owners. It is also the best digital marketing avenue when looking to gain some brand loyalty. Email marketing is also a good strategy when looking to find some new business. With the right sign-up incentives, it will not only bring in new clients, but also re-attract the existing customers. While building emails can be a bit time consuming, it is cost effective. And if you do some digging, some services do provide email marketing for free.

 

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