Social media platforms are increasingly being used by businesses to gain new clientele. With so much variety currently on the market, it can be challenging to select the right social media channels for your business needs. Social media is not going away anytime soon; it’s a viable solution to lead generation, higher ROI, increased CTR, and better engagement with customers.
Social media is ideal for increasing leads and enhancing brand awareness.
Your company may want to consider what their competitors are using, what type of content you want to create, and how many social media channels you can effectively manage. Here are our top seven channels that can benefit your company in a number of ways.
The ideal social media platform for businesses, with Yelp your customers will provide reviews of your business products and services. Since credibility is such a big part of a business’s image and its ability to sell, it’s always a good idea to encourage feedback from your clients on Yelp. The benefit of this social media platform is that any negative reviews can easily be minimized by the large number of positive reviews you can generate on site. To encourage customers to post reviews on Yelp, promotional offers can be offered!
YouTube remains the most important audio-visual search engine and platform for social media use. With respect to SEO (search engine optimization), YouTube offers maximum traction and plenty of behind-the-scenes content optimization possibilities to boost your company’s online presence. YouTube can greatly increase your exposure across multiple social media platforms.
A picture is worth a thousand words, and this universally popular photo-sharing platform does the trick every time. Customers, clients and beyond routinely love to post pictures of their experience on Instagram. Hashtagging is extremely important and customers can be incentivized with raffles, giveaways, prizes, and other promotional offers through Instagram. It’s a great way to stay instantly connected with old and new potential clients.
Companies that have high quality (HD) images will find Pinterest to be one of the most useful professional marketing channels for social media sharing. Owing to the incredible viral abilities inherent in Pinterest, your marketing message can reach millions of users in double-quick time. Adding URLs to your images can serve as the perfect redirects to your website to boost sales, ROI, CTR and engagement.
Twitter can benefit your company in so many ways. The 140-character microblogging platform is hugely popular. Tweets that are catchy and exciting will go viral instantly. Hashtags must be used to enhance the quality of Twitter posts, and retweets bring the message home in spectacular fashion. The goal is always to increase the number of followers, and enhance the levels of engagement on your social platforms.
LinkedIn is great for business to business marketing. It is a fantastic social media platform that allows you to post professional content about your company’s achievements, goals and objectives. Since you will be competing with a pool of skilled professionals, it all begins by building connections, not sales pitches! LinkedIn Groups are a great start ti exploring what the channel has to offer.
Facebook has a number of marketing features available to clients, including the Facebook feed, where updates can be posted. Companies can also use video retargeting campaigns, which are highly effective on Facebook, and paid advertising is routinely used by thousands and thousands of companies around the world. With billions of users, Facebook is the most effective social media marketing channel of all, and it is growing larger each day.
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